Ep 87: Alec Hanson is the Chief Marketing Officer for loanDepot
Today on Clicks 2 Bricks, we are joined by Alec Hanson, author, host of the Modern Lending Podcast, and Chief Marketing Officer for loanDepot – a California-based company that sells mortgages and other lending products. One of loanDepot’s key channels is its team of lending consultants, each of whom is charged with building their own mortgage lending business in their local area. Not only has Alec done this himself, but he has quite literally written the book on it (you can get your copy of Bypassed wherever books are sold), and that’s what he brings to his role as CMO: a proven playbook for using digital marketing to supercharge the local agent business model. On top of this, he is also building a national brand that not only drives demand but also reduces the amount of selling his agents have to do. Tune in to learn the difference between sales and marketing, get insight into loanDepot’s Modern Lending Playbook, gain a new appreciation for the power of social media, and so much more!
Key Points From This Episode:
The two sides to Alec Hanson, a comic book-loving weightlifter!
Insight into loanDepot, Alec’s role as CMO, and his personal brand-building journey.
What distinguishes marketing from sales (which are two sides of the same coin).
A deeper look at the three major marketing channels at loanDepot.
How loanDepot trains and develops its team of local and market professionals.
Digital channels that drive opportunity and success for local agents.
The importance of embracing new strategies and how loanDepot is implementing AI.
An important lesson in serving customers the way they want to be served.
How loanDepot balances brand building, consumer engagement, and education.
Why you’re minimizing your chance of success if you’re not utilizing social media.
The competitive advantage that the loanDepot brand offers great salespeople.
Understanding millennials, the importance of search, why TikTok isn’t just for kids, and more.