Ep 84: Kim Spagnulo is the National Senior Director of Marketing for LAZ Parking
Is parking a commodity, or does LAZ Parking simply offer a differentiated branding experience? Helping us get to the bottom of this is the National Senior Director of Marketing at LAZ Parking, Kim Spagnulo. Kim joins us to explain how LAZ became the biggest and fastest-growing privately-owned parking operator in America, and how she fulfills her role as its National Senior Director of Marketing. After hearing the story of how LAZ was founded, our guest walks us through the company’s unique culture, how she goes about her work on a national level, and the challenges she’s endured along the way. Kim also shares insight on the technology trends in marketing that she’s most excited about, how Google fits into the picture, why she values brand consistency and how this plays out on social media, and her advice for new and aspiring marketers. Be sure to tune in to hear what Kim thinks about Yelp and AI-powered marketing, and to learn about the job opportunities that are available at LAZ Parking.
Key Points From This Episode:
A warm welcome to the National Senior Director of Marketing at LAZ Parking, Kim Spagnulo.
How a small events company paved the way for her marriage.
The LAZ Parking story.
Why the culture at LAZ is ‘truly special’, and the types of projects it facilitates.
How it became the largest and fastest-growing privately-owned parking operator in America.
The way Kim uses her work of marketing parking structures to drive the company forward.
Some things that may surprise other marketers who aren’t familiar with LAZ’s culture.
What Kim’s role entails on a national level, and the challenges that she encounters.
The marketing technological trends that she’s looking forward to implementing.
Why Google is a major player in LAZ Parking’s day-to-day operations.
Exploring the importance of brand consistency for LAZ, and how it uses social media.
Kim’s advice for new marketers.
Job opportunities at LAZ Parking.
Yelp, branded content, and AI-powered marketing.